Selecting the right colors for the design of your website is vital for your online success. Picking up the right colors for your web design project is not a decision to be taken lightly. It can be used to express meaning, drive conversions, create desire, attract attention, and even earn a customer’s loyalty.
Careful planning should be executed while choosing a good color for your site as this can influence how a visitor interprets what they see as much as layout and copywriting. Color helps us to store and process images more efficiently by increasing our attention level than colorless (black and white) images, this can help increase brand recognition and help prompt visitors to your sight to take action. Judgment can be subconsciously based on color schemes so your palette must not contradict your brand’s philosophy.
THE ANATOMY OF COLOUR
Understanding fundamental color theory is an excellent place to start. It can be a little technical but will support you in understanding the basics of color relationships. To be extraordinary with your color selection work, you first have to know the rules and theories, so here is a basic sketch.
The Color Wheel
How To Pick Colour Harmonies
The simplest method to select a color blend or palette is to utilize the color wheel and implement analogous, monochromatic, and complementary and triad color harmonies.
Colors Can Convey Emotion And Tone
Colors can carry different meanings through different factors like shades, pairings, context, content, culture, vibrancy, location, tone, and so much more. It can even be pretty subjective, but here are some examples of what different colors portray.
- Red: powerful, emergency, life, passion, health, romance, call to action.
- Yellow: caution, joy, sunshine, warmth, intensity, happiness
- Blue: peace, serenity, loyalty, sadness
- Green: environmental, nature, finance, health, jealousy, growth
- Orange: impulse, confidence, friendly, safety (construction)
- Purple: royalty, wealth, romantic
- Brown: stability, natural, earth
- Gray: neutral
- White: purity, clean, innocence, neutral
- Black: power, intensity, death, authority, luxury, edginess, sophistication.
In general, warm colors are alert, energetic, and work well for calls to action. They portray daytime energy, come off bold, and can also be aggressive. Cool colors, on the other hand, are tranquil, calming, and peaceful. They can bring to mind nighttime and sadness.
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WHY IS YOUR COLOR SCHEME SO IMPORTANT?
How To Pick Colour Harmonies
It’s important to understand exactly why your website color scheme matters so much? People love content, enticing information, and are drawn to fresh voices and but to capture their attention first, website color palettes come into play. There is a drastic improvement in your visitor’s experience with your content if the right website color scheme is chosen. Here’s how:
Create Brand Recognition
Your site is essentially your company’s home online. That means it needs to present an accurate image of your brand. Color increases brand recognition by 80%.
Most of the visitors don’t make a purchase or other major conversion during their first visit and it is here that the color scheme of a website plays an important part as it strengthens the memory of the user as a color scheme in your site’s design makes it much easier for visitors to immediately connect it with other places they’ve seen your brand and when they return, they will remember your website to take next step in the sales to funnel. But your palette can make or break a user’s assessment of your company given that color is one of the most obvious elements on your site
Shape How Visitors Feel About Your Site:
Beyond telling users who your company is, your site’s color scheme also plays a major role in user’s snap judgments about your brand. After all, color is one of the easiest aspects of a page to “understand.”
It can be assessed almost instantaneously and doesn’t require visitors much discernment. For example, brands will incorporate purple color into their imagery if they want to create a sense of creativity and imagination, while brands will lean toward black and white if they want to establish a sense of balance and calm. This leads us to the fact that colors have the strong ability to build the personality of your brand.
Each color serves to create specific emotions or feelings or reactions but certain colors are better choices than others for the majority of websites and brands. So, as you select colors for your site, consider the emotional reactions they might drive in your visitors, for example, blue is often considered the safest and most popular choice among majority of the population.
But that doesn’t make it the best choice for every site. In the like manner, if your brand centers on health and wellness, green could be a better option for creating that association.
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However, to move your visitors into excitement and stimulate them to take action quickly, red is the most effective color for helping you accomplish that goal. In contrast, for your yoga studio’s website wherein a sense of tranquility is the main element red might not be the right choice — and it is advisable to know these color psychology basics before you invest serious money into your design.
Develop A Sense Of Order
While colors have the power to evoke emotional responses, it’s also necessary to examine the way the colors on your site interact with one another. The basic principles of color theory will help in understanding the color schemes. The color wheel as shown in the graphic above is an immediate reference in this regard.
This color wheel illustrates the most common concept of the relationship between primary colors (red, yellow, and blue), and the secondary and tertiary colors that are formed by mixing them together. But beyond that, this wheel also helps you create color harmony or a visually satisfying arrangement of colors. A harmonious web design palette can help you establish a sense of balance and order. There are three widely accepted types of color schemes you can use to establish this type of harmony: analogous, monochromatic, and complementary.
Analogous color schemes are also some of the most vibrant whereas monochromatic color scheme comes on the opposite end of the spectrum from the previous type. Finally, a complementary palette takes a mid-way somewhere between analogous and monochromatic schemes in terms of variety.
It needs to be mentioned here that these three aren’t the only types of color schemes you can create. They can give you a general idea of the overall feel you want your site to have, but they’re by no means the only ways to create a palette that works for your brand.
Indeed, the best palette types vary based on who you ask. Regardless of the type of palette you go with, you can use it to create a hierarchy of the most important content on each of your pages.
Make Certain Elements Stand Out
The colors you choose must have the ability to give each and every element on your page to stand out differently from each other without clashing with the rest of your design. This approach is in line with most consumers’ preferences, too.
Researchers have found that creating web design palettes that include one strong, attention-grabbing accent color is not only effective for isolating certain elements but is also a great way to create a combination that many of your visitors will like.
Simplify Design Related Decisions
When it comes to running a website or a business, it’s always a good idea to look for ways to simplify basic processes. And establishing web design palettes is a great way to cut down on the time it takes to create new pages.
When you have an established color scheme, you make basic design choices much easier, both for yourself and for your designers and developers.
Use A Website Behavior Tool To Analyze The Best Color Palettes
Choosing a website color palette and moving forward is not the best way to go about in business. As you test your CTAs, headlines, and other website elements, color scheme should also be tested by using a website behavior analysis tool like Crazy Egg that offers different ways to figure out how your audience responds to your current color palette.