In 2020 the reach of influencer marketing globally grew by 57%. What do you think the reason is for such growth. It is so because influencers connect with their followers as a trusted peer would. But it is not easy to find the right influencer for your business. The below guide will assist you in finding the correct influencer for your business.
Why do you need an influencer for your business’s marketing campaign in New York?
An influencer acts like a mutual friend who can connect your brand with your target audience. That is why about 21% of people research on social media about the brand, product, or service before making a purchase.
An influencer will create content for your business and recommend your brand to their followers. They also engage in conversations that revolve around your brand thus raising brand awareness. Finding them can be difficult and an influencer marketing agency in New York can help you connect with the right one for your business.
How to choose influencers for your New York brand?
There are a lot of influencers. Below are some pointers on how to choose one.
Understand your audience
Understanding your target audience is a key factor and the first step in an influencer marketing strategy. You must ensure that your target audience is following the influencer you have decided to collaborate with.
Your target audiences must be the same as your influencers or at least be related. For your products to be shown to the relevant audience the choice of the right influencer is crucial.
- Evaluate the influencer
The appropriate evaluation of the influencer is necessary to understand who they are? What do they post about? And how they do it? Evaluating them will make you understand them better and assess what kind of good they would be able to do to your business,
What to consider for this? Well, some of the checkpoints mentioned below could certainly help.
This means the total number of followers that the influencer has. You must make sure that the influencer has a decent and genuine following on the social media apps they use and your wish to run your campaign on.
This is perhaps even more important than reach as it indicates how many followers are truly interested in their content. It translates into how much they are capable of influencing their audience’s purchasing decisions. The engagement rate is calculated by an accumulation of the likes, shares, and comments on their posts.
An influencer is successful with authentic recommendations and reviews. This is why their followers trust and follow them. Their brand-sponsored posts should not look like something they are talking about just because they have been paid to. To find this you may need to go through their past brand-sponsored content.
Find an influencer whose style, personality, and content type align with your brand values and messaging. This will make your content relevant and truly appealing to your target audience.
You would also need to ensure their niche aligns with your brand, product, or service. As an example, if you are a tech gadget manufacturer you need an influencer from the information technology niche. Relevance is a key factor in deciding the fate of your campaign.
Where can you find an influencer for your New York brand?
Influencer marketing is not restricted to celebrities. Businesses use influencers who have smaller amounts but highly engaged followers. Where can you find them?
Hashtags let the content be searched and accessed using social media platforms. Searching for hashtags with relevance to your brand can help you land with the correct influencers for your brand.
- Social media
An easy way to locate an influencer for your business is to find one that’s already talking about your brand, product, or service. Tracking your brand mentions can list the influencers who are talking the most about your brand or industry already.
- Google alerts
Google alerts can also help you find the correct influencers for your business. Setting alerts for keywords with relevance to your brand. This helps by finding people who write about topics related to your business.
- Blogger platforms
Read through their posts while looking for influential bloggers and ensure they write about relevant topics. Check their social media stats and domain authority to contact the ones that meet your criteria. Though it’s a tedious process and completely manual it is effective.
- Influencer marketing platforms
Influencer marketing platforms can find out influencers for your business easily and efficiently. You can search their database and filter as per your requirements of ‘How to choose…’ as mentioned above. They can also help you identify fake ones and keep away from them.
An influencer marketing in New York can help you find, connect, communicate, measure, and assess influencers for your campaign type and also help you strategize and execute your campaign. However, you also need to choose the correct influencer marketing agency for your business needs. But that is another article for you to read through. Hope this one helped.