Retail packaging is the container that holds the product you are selling. While you are selling your product, this is the packaging a customer finally holds in their hands, and as a result, this packaging creates a good or bad impact on the buyer’s mind. People involved in the retail business should consider custom retail packaging the most critical part that directly impacts sales.
Retail packaging is important in order to get your brand noticed and create a memorable experience for your customer. This packaging can be seen as an extension of your business, so it should reflect what you stand for while also being environmentally friendly. There are various different types of retail packaging, and they all have their own benefits and drawbacks.
This blog post will help new businesses decide which type of retail package would work best for them! Retail packaging refers to the materials that are used for storing and shipping goods. Retailers need packages that will not only keep their products safe but also look nice on shelves. Packaging also protects a product against dirt and debris when it is being stored or displayed in stores.
Types of Retail Packaging
There are many types of retail packaging to wrap up the end products well. Here’s a list of the most common types.
Rigid Boxes for Retail Packaging
These are tough boxes made of several layers of cardboard that are attached with glue and nice printing materials. These boxes are four times thicker than normal cartoon boxes and are the best choice for heavy products like large electronics.
Rigid boxes are the most popular type of retail packaging because they’re sturdy and cost-effective when purchased in bulk.
Retailers like rigid boxes because of their durability, which makes it easier to stack items on shelves without worries that fragile packages will break or get crushed. That’s the main reason that electronics and other fragile products are packed in customized rigid boxes. Retailers also find it easier to make bulk shipments with rigid boxes.
Rigid Retail Packaging Pros: Durable, stack-ability, cost-effective, eco-friendly.
A downside is that you have to buy in bulk to get discounts.
Corrugated Retail Packaging
This is a flimsy cardboard box made from recycled paperboard or grooves, which makes them environmentally friendly and easily recyclable (just add water!). Corrugated boxes look pretty great, too- there are tons of different sizes to choose from!
They also come with preprinted designs as well. This kind of retail package will work best for lighter items like books or clothing. Corrugated boxes are made of two to three layers that make them pretty strong and lightweight than other boxes.
These boxes are very good to protect products from damage as well. To give corrugated boxes a pretty look a beautifully printed paper can also be pasted on them.
Corrugated Retail Packaging Pros: Highly eco-friendly, cost-effective, lightweight
Corrugated Retail Packaging Cons: Harder to design and customize by self.
Foam Retail Packaging
This type of retail packaging is made from a foam-type material that’s then shaped and cut to the size you need. They’re usually lightweight, strong, water-resistant (a must for any retailer!), and also recyclable! This will work best with heavier products like electronics or kitchen appliances. This packaging is also easy to create.
Foam Retail Packaging Pros: Affordable, can be custom shaped and cut
Foam Retail Packaging Cons: Not good for very light products as it may not hold up well in shipping or handling. May only work with heavier items like electronics or kitchen appliances that need some extra protection inside a box. This packaging is not very eco-friendly.
Cardboard Retail Packaging
The next form of retail packaging we’ll discuss is the standard brown cardboard you see everywhere. Cardboard can be used in many different ways- it could have custom printed designs or logos on them or be blank.
Retailers will most likely use this type of packaging when they have fragile, very lightweight items and need a lot of cushioning to withstand the rigors of shipping- like glassware, china, porcelain dishes, etc.
Cardboard Packaging Pros are Environment friendly, Lightweight, Beautiful, pretty tough.
Cardboard Packaging Drawbacks are Water effects, Oil effects.
Chipboard Retail Packaging
Chipboard is made of recycled paper and wood. Chipboard is typically made from heavy stock paper, or cardboard glued together and then compressed to make it extremely strong, lightweight, and rigid.
Retailers will often choose this type of packaging when they are shipping items that need high-strength protection like glassware, china, porcelain dishes, etc.
Chipboard Packaging Pros are Environment-friendly, Strong-high quality product protection for fragile goods during transit.
Chipboard Packaging Drawbacks are: Depend on the manufacturer because some cheaper chipboards might be more environmentally harmful than others due to the ink ingredients used in printing design on them.
Cotton Retail Packaging Bags
These are natural and sustainable packaging that protects products from scratches and damages. In addition, cotton is one of the most versatile materials on earth, and it can be used to make a wide variety of fashionable bags that would work perfectly for carrying your new product.
Cotton Retail Packaging Pros are Environmentally friendly, Recyclable, Strong-high quality product protection for fragile goods during transit.
Cotton Retail Packaging Drawbacks are: Can’t be used for certain products like foodstuffs as it won’t keep them fresh and safe to eat due to the cotton absorbing moisture from any wetness that may seep in through a hole or tear in packaging where bacteria can grow on the fabric’s surface.
Plastic Retail Packaging Bags
This is one of the most popular types of retail packaging because they’re cheap and impactful looking, which helps promote your brand image.
Plastic Retail Bag Pros are: Cheap/Affordable, High-Quality Product Protection For Fragile Goods
Plastic Retail Packaging Cons: Dangerous for nature in the long run as it will end up in landfills polluting and destroying the ecosystem.
Best Retail Packaging for New Businesses
Retail packaging that can be customized according to your preferences and needs. For example, Corrugated Retail Packaging. Retail packaging with the most benefits is custom retail packaging, and it’s available to order on our website.
Packaging is important for retail because it protects products and offers consumers a way to differentiate between different options. There are many types of packaging that you can choose from, or you can print boxes online, including custom printed boxes like those available on the website. We’ve created this blog post as an educational tool, so you know the benefits of each type of box and how they may be used in your business or personal life. Have we missed any? Let us know in the comments below!